© 2009 David Gustafsson

Focus group completed

I have just completed the focus group for the marketing research course. My experience was great! It went absolutely perfect according to the plan. The discussion flowed and I got answers to most of the questions. Often I needed to break in and direct the discussion in the right way and to ask new questions. The participants were however very keen to speak and express their opinions and it was just what we needed.

Speaking with the client afterwords and giving some feedback it turned out that we have got a lot of new insighets that they have not thought about. I start to be a believer again in qualitative research after the bachelor degree disaster. Tomorrow we will start write up the transcript and analyze the result by cathegorizing answers. Soon springbreak as well!